Position Your Jewelry Business
Yes, you need firstly position your business. Why? Because you need to stand out, let people remember you and why they should choose your jewelry. See more at Wikipedia Page For Positioning
So that is absolutely necessary, let’s get started by asking the following questions
What’s the style of your brand look like?
A. Vintage
B. Modem
C. Fancy
D. Elegant
E. Casual
What the age is your typical customer?
A. 40s – 60s
B. 70s
C. 80s
D. 90s
E. 2000s
What the range you are going to price for your main products line?
A. Over $200
B. $100 – $200
C. $50 – $100
D. $20 – $50
E. $10 – $20
F. Under $10
What the extra service do you have?
A. Gift Wraps – Gift card, delicate gift boxes
B. Custom Engraving
C. Gift Delivery
D. Cleaning
E. Re-electroplating
F. Change Ring Size
G. Exchanging by original price
H. Return in 7 Days
I. Buy-back
What is your brand story?
A. A modern brand with a minimalism designer
B. A vintage brand with a designer lived years in Tibetan
C. A family workshop interested in beautiful silver jewelry
D. A student who has a unique and extraordinary sense of beautiful jewelry
E. An office lady who want to find elegant jewelry for both office outfit and daily life.
F. A company making the silver souvenir for orgnazations.
G. …
By Combine the answers above, you should get a basic idea of your jewelry business. Then keep that in mind to choose your products.
Choose The Right Member Type
Silverbene has 3 kind of member types, the General, the Dropshipping / Mix wholesale, the wholesale.
Generally speaking, if you are a dealer you need to choose the Dropshipping / Mix wholesale, or wholesale, the former doesn’t have any minimum quantity restriction while the latter needs 10 items for each sku ( 1 color 1 style).
If you need to get the lowest price, the wholesale member type should be better as there’s around 6% difference from the Dropshipping / Mix wholesale member type.
But if you need more flexible, especially you just start your silver jewelry business, Dropshipping / Mix wholesale will be more suitable as you need to confirm the quality and the style in real to determine if they are welcomed by your customer.
Get Data From Silverbene
Silverbene allows the members to download its data to resell the silver jewelry products.
The data including
- Product Feed, a csv (comma seperated value) file included all products data.
- Images, a zip package will be provided if requests
Feel free to request the data when you become a wholesale or dropshipping member of silverbene.
Prepare Your Own Title & Description ( Only for Online Resellers )
As the online resellers of silverbene spread all over the world, it is not a good idea for just using the product title and description as they are. Google doesn’t like duplicate content so as other selling marketplace sites. Worsely, customers can find and compare the price of the products by just copy and paste the title!
By just reword the title and description, it will sharply change the result of the selling online: Your products become unique, at least search engines like them.
Typically you can just add, reword the tile or description.
e.g.
Smooth Round Bead 925 Sterling Silver Stud Earrings 3/4/5/6 mm
can be reworded as
Sterling Silver Angel’s Treasure Sphere Ball Earrings Stud For Women
Very informative for new start up business. Thank you!